Contrast the Two Schools of Taxonomy: Evolutionary Systematics and Cladistics

question 39

Essay

Contrast the two schools of taxonomy: evolutionary systematics and cladistics.

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Definitions:

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.