Examlex
Conditioning principles have been applied successfully in advertising.In an effective advertisement, the product or service being promoted is usually a(n) :
Concept Test
A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.
Idea Screening
The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.
Product Development
Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.
New-Product Strategy Development
The stage of new-product development in which the company determines the direction it will take when it develops a new product.
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