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Tolman and Honzik's latent learning experiment showed that reinforcement may not always be necessary for learning to occur.
Pioneering Ad
An advertisement aimed at creating awareness and interest in a new product or category that was not previously available.
Inform
To provide knowledge or information about a specific subject or event, typically aimed at educating or updating an audience.
Target Market
The specific group of consumers a company aims to reach with its products or services, identified by characteristics like age, location, or interests.
Informational Ads
Advertisements designed to educate the audience about a product or service, highlighting features, benefits, and usage.
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