Using the Partial Report Technique, George Sperling Estimated That Sensory

question 38

Multiple Choice

Using the partial report technique, George Sperling estimated that sensory memory stored at least _____% of the letters in a briefly-flashed array.

• A)25
• B)50
• C)65
• D)75

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Definitions:

Need for Power

An individual's desire to control or influence others, seen as a personality trait or motivator that drives behavior.

Need for Affiliation

An individual's desire to form or maintain interpersonal relationships or to be part of a group.

Senior Executive

A high-ranking position within an organization responsible for making major decisions, typically part of the company's top management.

Two-factor Theory

A psychological theory suggesting that there are separate sets of factors that cause job satisfaction and job dissatisfaction; introduced by Frederick Herzberg.