Loftus and Palmer (1974) Conducted an Experiment in Which Participants

question 198

Multiple Choice

Loftus and Palmer (1974) conducted an experiment in which participants estimated the speed of a car described as either hitting or smashing into another. The _____ variable in this experiment was _____.

• A)independent; speed estimates
• B)experimental; the verb describing the cars' motion
• C)control; the verb describing the cars' motion
• D)dependent; speed estimates

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Definitions:

Fixed Manufacturing Overhead

Costs related to the production process that do not change with the volume of production, such as salaries of manufacturing supervisors and rent for the factory.

Direct Labor

The wages and other costs for labor directly involved in the production of goods.

Differential Cost

This refers to the difference in total cost between two alternatives in a decision-making process.

Relevant Costs

Costs that are pertinent to a particular decision-making process, which differ among alternatives.