Examlex
Each time that Jenny takes an online extraversion quiz, it gives a different result, which means that the test lacks reliability.
Consumer Conversations
Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
Opinion Leader
An individual who influences others' attitudes or behaviors because they are considered knowledgeable or authoritative in a specific area.
Social Influence
The effect that the words, actions, or presence of other people have on an individual’s thoughts, feelings, attitudes, or behavior.
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