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Dex is troubled by his own methamphetamine use; moreover, he has been written up twice lately for missing shifts at work. Dex's case illustrates the _____ associated with psychological abnormality.
Marketers
Professionals who plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Personal Selling
A direct form of marketing where sales representatives personally meet with potential customers to promote and sell a product or service.
Prepurchase Stage
The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.
Consumer Journey
The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.
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