The Goal of Advertising Is to Encourage People to View

question 238

Multiple Choice

The goal of advertising is to encourage people to view products or services favorably, and, ideally, to purchase them. Advertising's objective, therefore, is:

• A)obedience.
• B)persuasion.
• C)compliance.
• D)conformity.

---

Definitions:

Screening

The process of evaluating individuals to identify potential problems or conditions, often before symptoms manifest.

Mental Measurements Yearbook

The Mental Measurements Yearbook is a comprehensive guide that evaluates contemporary testing instruments in psychology, education, business, and leadership.

Comprehensive Reviews

In-depth evaluations that cover all aspects or components of a subject, project, or system.

Assessment Process

The systematic approach to collecting, analyzing, and interpreting information to evaluate subjects or phenomena.