An Ad Agency Creates Two Ads for a Particular Car

question 48

Multiple Choice

An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____route to persuasion; the second, on the ____ route.

• A)central; peripheral
• B)peripheral; central
• C)primary; secondary
• D)secondary; primary

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Definitions:

Recent Research

The latest studies or investigations within a specific field or on a specific topic, highlighting new findings or insights.

Direct Marketing

A type of advertising where companies communicate directly with consumers through mail, email, texts, and various other marketing channels.

Privacy

The right to keep one's personal information and activities secluded from the knowledge or scrutiny of others, especially in contexts involving data protection and security.

Response Rates

The percentage of individuals who take a desired action in reaction to communication efforts, often used in marketing and research.