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Groups sometimes recommend more uncertain options than do individual decision makers in a phenomenon called:
Omnichannel Retailers
Retailers that provide a seamless customer experience across multiple channels, including online and physical stores.
Seamless Experience
An interaction or service encounter that is smooth, efficient, and free of any inconvenient disturbances or interruptions for the user or customer.
Channel
A medium or pathway through which goods and services are delivered to consumers.
Consistent Brand Image
Maintaining a uniform presentation of a brand's values, message, and identity across all marketing channels and points of customer interaction.
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