The Demand Strategy in Which Service Providers Utilize Their Downtime

question 10

Multiple Choice

The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following:

• A)the use of creative pricing strategies
• B)the use of reservation systems
• C)capacity sharing
• D)developing complementary services
• E)developing nonpeak demand

---

Definitions:

Promotional Mix

The combination of marketing tools used by a company to promote its products or services effectively.

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.

Public Relations

The practice of managing and disseminating information from an organization to the public to shape its image.

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.