The Perishability-Related Strategy That May Sometimes Be Associated with Consumer

question 8

Multiple Choice

The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:

• A)the use of reservation systems.
• B)training public contact personnel.
• C)the use of third-parties to conduct service transactions.
• D)increasing the amount of consumer participation.
• E)training public contact personnel and increasing the amount of consumer participation.

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Definitions:

Gross Profit Ratio

The proportion of money left over from revenues after accounting for the cost of goods sold.

FOB Shipping Point

A term that indicates the buyer is responsible for goods once they leave the seller's premises, including paying shipping costs and bearing the risk of loss in transit.

Record Revenue

The act of documenting the income earned by a company from its business activities during a specific period, following accounting principles.

Gross Margin Ratio

A financial metric that measures the difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.