Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 24

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Effectively manage consumers.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

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Definitions:

Pricing Power

The ability of a company or an entity to dictate the price of its goods or services without losing market share to competitors.

Elasticities of Demand

Refers to various measures of how the quantity demanded of a good responds to changes in prices, income, or other goods' prices.

Segregate Market

The practice of dividing or separating markets into sections or categories based on consumer demographics, behaviors, or other characteristics.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price, with elasticity referring to the degree of responsiveness.