Which of the Following Is NOT a Marketing Challenge Posed

question 21

Multiple Choice

Which of the following is NOT a marketing challenge posed by intangibility?

• A)Services lack the ability to be stored.
• B)Services lack patent protection.
• C)Services are difficult to price.
• D)Services are difficult to communicate to consumers.
• E)Consumers are involved in the service production process.

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Definitions:

Options

Financial derivatives that give the buyer the right, but not the obligation, to buy or sell an underlying asset at a specified price on or before a specified date.

Held

Describes investments or securities that are retained or possessed over a period without being sold or traded.

Exercise Price

The specified price at which an option contract can be executed, typically referring to the buy (call) or sell (put) price for stocks.

3-for-1 Split

A stock split in which shareholders receive three shares for each share they hold, effectively reducing the stock price and making the shares more affordable, while keeping the overall valuation of the company the same.