Exhibit 4-1 $(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$

question 2

Multiple Choice

Exhibit 4-1
$\begin{array}{l}\text { Exhibit 4-1 }\\\begin{array} { l c c c c } \begin{array} { l } \text { Attributes } \\\text { (in order of } \\\text { importance) }\end{array} & \text { Avis } & \text { Hertz } & \begin{array} { c } \text { Providers } \\\text { Budget }\end{array} & \text { Alamo } \\\text { Price } & 9 & 9 & 10 & 8 \\\text { Courtesy } & 7 & 6 & 9 & 9 \\\text { Selection } & 10 & 10 & 7 & 8 \\\text { Location } & 10 & 10 & 8 & 8 \\\end{array}\end{array}$
$(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$
-Refer to Exhibit 4-1.Using a nonsystematic approach,which car rental firm should be selected?

• A)Avis
• B)Hertz
• C)Budget
• D)Alamo
• E)Each customer's choice will differ based on his/her gut-level feelings.

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Definitions:

Synaptic Knob

The part of a neuron that communicates with another neuron or muscle cell across a synapse.

Dendrites

Extensions of a neuron that receive signals from other neurons and conduct them toward the cell body.

Final Pathway

The last step in a physiological process or a neural circuit where the signal leads to a specific outcome or response.

Motor Neuron

A type of nerve cell that directly or indirectly controls muscle fibers, responsible for voluntary muscle movements.