Exhibit 4-1 $(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$

question 36

Multiple Choice

Exhibit 4-1
$\begin{array}{l}\text { Exhibit 4-1 }\\\begin{array} { l c c c c } \begin{array} { l } \text { Attributes } \\\text { (in order of } \\\text { importance) }\end{array} & \text { Avis } & \text { Hertz } & \begin{array} { c } \text { Providers } \\\text { Budget }\end{array} & \text { Alamo } \\\text { Price } & 9 & 9 & 10 & 8 \\\text { Courtesy } & 7 & 6 & 9 & 9 \\\text { Selection } & 10 & 10 & 7 & 8 \\\text { Location } & 10 & 10 & 8 & 8 \\\end{array}\end{array}$
$(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$
-Refer to Exhibit 4-1.Using a linear compensatory approach,which car rental firm should be selected?

• A)Avis
• B)Hertz
• C)Budget
• D)Alamo
• E)Each customer's choice will differ based on his/her gut-level feelings.

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Definitions:

Supply Curve

A graphical representation of the relationship between the price of a good or service and the quantity supplied for a given period.

Movie Tickets

Proof of purchase for entry to a cinema or theater showing, usually indicating a specific film, time, and seat assignment.

Demand Decrease

Demand decrease refers to a downward shift in the demand curve, indicating that consumers are willing to purchase less of a good at any given price.

General Equilibrium Analysis

An economic framework for understanding how supply and demand interact across multiple markets to determine prices in an entire economy.