Which of the Following Statements About the Pricing of Services

question 22

Multiple Choice

Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

• A)The demand for services tends to be more inelastic than the demand for goods.
• B)Cost-oriented pricing is more difficult for services.
• C)Comparing prices of competitors is more difficult for service consumers.
• D)Self-service is a viable competitive alternative.
• E)Consumers are more able to stockpile services by taking advantage of discount prices.

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Definitions:

Operant Conditioning

A type of learning where behavior is controlled through consequences, including reinforcement which encourages behavior and punishment which discourages it.

Emitted Behavior

Behavior that is performed as a response to a specific stimulus or environment, often spontaneous or voluntary.

Social Learning Theorists

Researchers who emphasize the role of observation, imitation, and modeling in acquiring new behaviors.

Generalization

The process of applying information or conclusions from specific instances to broader contexts or situations.