Word-Of-Mouth Communication Networks Are Particularly Important for Service Firms Because

question 23

Multiple Choice

Word-of-mouth communication networks are particularly important for service firms because:

• A)service customers tend to rely more on personal than nonpersonal sources of information.
• B)service firms only offer one brand of service.
• C)service firms can seldom afford to pay for promotional efforts.
• D)the inseparability of service performance.
• E)service customers tend to rely more on nonpersonal than personal sources of information.

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Definitions:

Legal Liability

Legal liability involves being responsible under law for a specific action or outcome, often related to damages or restitution.

Limited Liability Company

A company organization that blends the direct taxation features of a partnership or sole proprietorship with the protective limited liability characteristic of a corporation.

Service Business

A type of business that provides intangible products, such as expertise, experience, or access, rather than physical goods.

Alternative

A term used to describe an option or choice among multiple possibilities, often referring to solutions, methods, or investments.