When Forming Customer Expectations,the Firm's Brochure Acts as A(n)

question 32

Multiple Choice

When forming customer expectations,the firm's brochure acts as a(n) :

• A)enduring service intensifier.
• B)transitory service intensifier.
• C)explicit service promise.
• D)implicit service promise.
• E)situational factor.

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Definitions:

Korsakoff's Syndrome

A chronic memory disorder caused by severe deficiency of thiamine (vitamin B1), often associated with alcohol misuse, characterized by memory loss and fabrication of events.

General Anxiety Disorder

A psychological disorder characterized by excessive, uncontrollable worry about everyday things that is disproportionate to the actual source of worry.

Amnesias

A condition characterized by a significant memory loss that is not caused by normal forgetting.

Dissociation

A psychological condition in which there is a disconnection or lack of continuity between thoughts, memories, surroundings, actions, and identity.