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In-Text Figure Based Questions
-Which is the only type of cell junction shown here that allows the diffusion of ions and molecules between cells? (Figure 4-3)
Peripheral Route Persuasion
A method of persuasion that influences individuals indirectly, by focusing on cues other than the direct message, such as the attractiveness or credibility of the source.
Central Route Persuasion
Central route persuasion is a method of persuasion that involves deeply processing the content of the message, leading to a lasting attitude change. It requires the audience's active and effortful engagement with the message.
Logical Arguments
Reasoning where premises are systematically connected to arrive at a justified conclusion.
Cognitive Dissonance Theory
A theory suggesting that individuals experience psychological discomfort when they hold two or more contradictory beliefs, values, or ideas and are motivated to resolve this inconsistency.
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