Examlex
Which of the following is not an example of an applications control?
Brand Heritage
The value and beliefs a brand embodies, derived from its history and tradition.
New Coke
A reformulation of Coca-Cola introduced in 1985, which was ultimately considered a major marketing failure.
Brand Equity
The value and strength of a brand that arises from consumer recognition, preference, and loyalty, influencing business performance and market share.
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