Examlex
You are reviewing sales to discover cutoff problems. If the client's policy is to record sales when title to the merchandise passes to the buyer, then the books and records would contain errors if the December 31 entries were for sales recorded
Test Marketing
Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.
Modify Existing Products
The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.
New-to-the-world Products
Innovations that create an entirely new market by being the first of their kind.
Late Majority
The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.
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