If an Auditor Concludes That Internal Controls Are Likely to Be

question 72

Multiple Choice

If an auditor concludes that internal controls are likely to be effective, the preliminary assessment of control risk can be reduced, leading to which of the following impacts on the acceptable risk of incorrect acceptance?

• A) The acceptable risk of incorrect acceptance will be reduced.
• B) The acceptable risk of incorrect acceptance will be increased.
• C) The acceptable risk of incorrect acceptance will be eliminated.
• D) The acceptable risk of incorrect acceptance will not be impacted.

Know that the sender does not control individual message interpretation and the impact of personal perceptions on message reception.

Understand how integrated marketing communications support and extend the core message across different platforms.

Recognize the role of encoding in IMC and the impact of media selection on reaching target consumers.

Understand the components and relevance of Integrated Marketing Communications (IMC) in the marketing mix.