Examlex
The prime lending rate is the base rate on
Integrity of the Manufacturer
Refers to the honesty, fairness, and adherence to moral and ethical principles demonstrated by a manufacturing company.
Reliability of the Product
The likelihood that a product will perform its intended function under specified conditions without failure over a given period of time.
First Purchase
The initial act of buying a product or service by a customer, often seen as a critical step in building customer loyalty and repeat business.
Promotion-to-Sales Ratio
A metric comparing the amount spent on marketing and promotion to the total sales revenue generated, often used to assess marketing efficiency.
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