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What are a firm's two principal sources of financing? Of what do these sources consist?
Channel of Distribution
The path or route through which goods and services travel from the producer or manufacturer to the final consumer or user, including intermediaries like wholesalers and retailers.
Promotional Tools
Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.
Product Characteristics
The attributes, features, or qualities that define a product and influence consumer decisions.
Purchase Decision Process
The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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