Examlex
Operating return on assets (OROA)is equal to operating profit margin times fixed assets turnover.
Persuasion Routes
The methods or approaches used to change people's attitudes or behaviors, typically categorized as central and peripheral routes.
Direct Route
The most straightforward or shortest path from one point to another without detours or interruptions.
Source Persuasiveness
relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.
Product Endorsers
Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.
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