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Adverse selection refers to the actions people take after they have entered into a transaction that make the other party to the transaction worse off.
Charitable Advertising
Advertising practices aimed at raising awareness and soliciting donations or support for charitable causes and organizations.
Philanthropic Marketing
Involves promotional strategies that aim to improve a company's image by supporting social causes, charities, or community events.
Corporate Philanthropy
Involves companies undertaking initiatives to promote welfare through donations and community involvement.
Ethical Marketing
Marketing practices that adhere to ethical standards and values, prioritizing fairness, honesty, and responsibility towards consumers and society.
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