One Factor Contributing to the Decline in Cost Advantages That

question 70

Multiple Choice

One factor contributing to the decline in cost advantages that banks once had is the

• A) decline in the importance of checkable deposits from over 60 percent of banks' liabilities to 2 percent today.
• B) decline in the importance of savings deposits from over 60 percent of banks' liabilities to under 15 percent today.
• C) decline in the importance of checkable deposits from over 40 percent of banks' liabilities to 15 percent today.
• D) decline in the importance of savings deposits from over 40 percent of banks' liabilities to under 20 percent today.

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Definitions:

Corporate Branding

The strategy of enhancing the visibility of a company's brand rather than focusing on the marketing of individual products or services.

Corporate Campaign

A strategic effort by a corporation to promote its brand, products, or initiatives through various marketing and public relations activities.

Social Responsibility

The obligation of individuals or organizations to act in ways that benefit society at large, beyond their own interests or compliance with the law.

Affordable Care Act

A comprehensive healthcare reform law enacted in 2010, aimed at increasing healthcare insurance coverage for the uninsured and reducing healthcare costs in the United States.