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A theory of aggregate economic fluctuations called real business cycle theory holds that
Innovators
People or companies that introduce new ideas, products, or methods, often driving change and progress in their industry.
Customer Base
The group of customers who repeatedly purchase the goods or services of a business, creating a foundation for continuous revenue.
Technology Adoption Life Cycle
A sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
Market Opportunity
A potentially favorable condition in the market that a company can exploit to grow its business or introduce new products.
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