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Global Demand
The total demand for a product or service across all countries and regions around the world.
Liability of Foreignness
This concept describes the challenges and additional costs that companies face when entering and operating in foreign markets, as opposed to their home countries.
Ethnicities
Refers to categories of identity based on cultural traditions, language, and ancestral origins.
Equity Modes
Different methods a company can use to enter and operate in foreign markets, typically involving significant ownership and long-term commitment, such as joint ventures or subsidiaries.
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