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Business Proposition
An offer or plan presented to a person or group with details about benefits and costs, aiming to persuade or inform the receiver towards making a business decision.
Marketing Plan
A strategic blueprint that outlines a company's overall marketing efforts, including objectives, market analysis, strategies, and tactics.
Trial Close
A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.
FAB
An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.
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