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You go to Africa to study elephants. You follow one particular group, and one day you observe the other members of the group gather around a sick and dying elephant. The healthy elephants shuffle and trumpet and act in an agitated manner. You conclude that they are sad because one of their members is dying. Without any other evidence, you have just
Marketing Research Approach
A systematic process of gathering, analyzing, and interpreting information to help solve marketing challenges and make informed decisions about market trends, customer behaviors, and competitive actions.
Specifying Constraints
Identifying and defining the limitations or restrictions within which a project, plan, or problem must be executed or solved.
Collect Data
The process of gathering information, often through observation, surveys, or measurement, for analysis to support decision making.
Measure Of Success
The criteria or indicators used to evaluate the effectiveness or achievement of a specific goal or objective.
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