Regarding the Use of Examples,anecdotes,single Cases,and Testimonials in Advertising,which of the Following

question 148

Multiple Choice

Regarding the use of examples,anecdotes,single cases,and testimonials in advertising,which of the following statements is TRUE?

• A) They should be viewed as valid indicators of the authenticity of the product or service.
• B) They all create a courtesy bias within the customer.
• C) They are all potentially deceptive because individual cases tell us nothing about what is
• True in general.
• D) They are all invalid due to the Barnum effect.

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Definitions:

Psychoanalytic Therapy

A form of depth psychology that focuses on uncovering unconscious motivations and conflicts as a method of treating psychological disorders, originating from the theories of Freud.

Psychoanalysis

A therapeutic approach founded by Freud that focuses on unconscious processes as they are manifested in a person's present behavior.

Working Alliance

The working alliance is a concept in psychotherapy that captures the collaborative relationship between a therapist and client, focusing on agreement on goals, tasks, and a bond of trust.

Countertransference

A situation where a therapist transfers emotions to a person in therapy, often a reaction to the person's transference, and reflective of the therapist's own unresolved conflicts.