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Using a story such as "The Porcupine and the Moles," Gilligan was able to demonstrate that
Fixed Costs
Expenses that do not change with the level of production or sales activities within a certain range.
Contribution Margin
The remaining income after removing variable expenses, allocated to settle fixed expenses and create profit.
Sales Mix
The combination of products or services that a company sells, represented in proportions or percentages.
Markup On Total Cost
A pricing strategy where a fixed percentage is added to the total cost of a product to determine its selling price.
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