Advertisers Who Want to Capture the Attention of Consumers Would

question 62

Multiple Choice

Advertisers who want to capture the attention of consumers would be wise to use

• A) subliminal messages.
• B) subtle, but factually scientific pleas.
• C) loud, contrasting, and changing stimuli.
• D) smaller print that causes one to put forth effort in order to focus.

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Definitions:

Agent

Describes a person or entity authorized to act on behalf of another, known as the principal, in dealings with third parties.

Principal

In a contractual or fiduciary relationship, the principal is the party who authorizes an agent to act on their behalf.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Agency Relationship

A connection between two parties where one, the agent, is authorized to act on behalf of the other, the principal, in dealings with third parties.