In One Study, Participants Said That a $90 Wine Tasted

question 553

Multiple Choice

In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine. The participants' functional MRI images showed that the pleasure areas of their brains were

• A)more active when they were told they were tasting the "$10 wine."
• B)more active when they were told they were tasting the "$90 wine."
• C)equally active when both the "$90" and the "$10" wines were tasted.
• D)not active when either bottle of wine was tasted.