While Shopping with You, Your Niece Begs for a Toy

question 623

Multiple Choice

While shopping with you, your niece begs for a toy and then has a temper tantrum in the store.If you buy her a toy, you are

• A) using respondent conditioning.
• B) using classical conditioning.
• C) encouraging more tantrums.
• D) discouraging more destructive behaviors.

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, chosen based on various demographic, geographic, and psychographic factors.

Advertising

The action of calling public attention to products, services, or events, often through paid announcements by an identified sponsor.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Personal Selling

A direct approach to selling in which a salesperson personally communicates with potential customers to persuade them to purchase a product or service.