According to Research on Advertising,which of the Following Statements Is

question 219

Multiple Choice

According to research on advertising,which of the following statements is FALSE?

• A) Storing enough positive memories from commercials can eventually create "memories" that never happened.
• B) The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
• C) Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
• D) The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

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Definitions:

Surface Acting

Emotional labor that involves managing one's outward expressions and behaviors to meet social or occupational expectations, without altering underlying feelings.

Four-Factor Model

A framework in finance that expands on the three-factor model by adding a moment factor, such as momentum, to market risk, size, and value factors to explain stock returns.

Emotional Expression

The process of conveying feelings, emotions, or mood through verbal or nonverbal behaviors.

Physiological Response

The body's automatic reaction to a stimulus, which can include changes in heart rate, breathing, perspiration, and other bodily functions.