You and a Friend Are Seated in the Large Auditorium

question 44

Multiple Choice

You and a friend are seated in the large auditorium psychology class. There are two students seated right behind you talking about what they did last weekend. You have trouble concentrating on what the teacher is saying, but you picked up on a lot of campus gossip from the conversation going on behind you. At the end of class, you relate to your friend the latest gossip heard during class, but she does not remember hearing any gossip and is really worried about how she will complete the new assignment that the teacher discussed today. You think, "What new assignment?" This explains the difference in your and your friend's

• A)short-term memory.
• B)redintegrative memory.
• C)selective attention.
• D)procedural memory.

---

Definitions:

Public Relations

The professional practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Publicity

The act of making information about someone or something available to the public, often via the media, to increase visibility or awareness.

IMC Strategy

Integrated Marketing Communications Strategy involves coordinating various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.

Build Value

The process of increasing the worth of a product, service, or brand, typically through enhancements in quality, functionality, or perception.