According to Research on Advertising,which of the Following Statements Is

question 219

Multiple Choice

According to research on advertising,which of the following statements is FALSE?

• A) Storing enough positive memories from commercials can eventually create "memories" that never happened.
• B) The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
• C) Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
• D) The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

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Definitions:

Wholesale

Pertains to the sale of goods in large quantities at lower prices primarily to retailers or businesses, rather than to ordinary consumers.

Purchased

Purchased refers to the act of buying goods or services in exchange for money.

Beef

A type of meat obtained from cattle.

Pork

Pork refers to the culinary name for meat derived from domestic pigs, used in various dishes worldwide.