Which of the Following Skills Would an Amnesia Patient Be

question 829

Multiple Choice

Which of the following skills would an amnesia patient be the most likely to learn?

• A) learning a new telephone number or new address
• B) remembering the names of three new people to which they were just introduced
• C) solving a complex puzzle in a normal amount of time
• D) relating current events that were read in the morning newspaper

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.