In One Study, a Group of Consumers Were Given an Option

question 120

Multiple Choice

In one study, a group of consumers were given an option to purchase jam with half of them choosing from six different flavors and the other half choosing from 24 flavors. The researchers found that the consumers with more choice expressed

• A)more interest and were more likely to purchase a jam.
• B)more interest, but were less likely to purchase any jam.
• C)less interest, but were more likely to purchase a jam.
• D)less interest and were less likely to purchase any jam.

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Definitions:

Mental Abilities

Cognitive functions and skills that enable an individual to process information, solve problems, and learn from experiences.

Ideas

The initial conceptual stage or notions that can lead to fuller developed thoughts, inventions, or plans.

Skills Model Competency

The capabilities or skills that are necessary for effective leadership as identified within the leadership skills model framework.

Creating A Schema

The process of forming a mental structure or framework to understand and organize information, aiding in perception, interpretation, and the recall of experiences and knowledge.