Fixations and Functional Fixedness Are Specific Types of

question 488

Multiple Choice

Fixations and functional fixedness are specific types of

• A)insight learning.
• B)divergent thinking.
• C)prototypes.
• D)mental sets.

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Definitions:

Categories

Classified groups or divisions within a larger system, often used to organize information or items.

Positioning

The strategy of placing a brand or product in the market to occupy a distinct place in the minds of target customers relative to competing products.

Target Market

A specific group of potential customers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.

Licensing

A legal process in which one firm pays to use or distribute another firm’s resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge.