One Way to Determine the Validity of a Test Is

question 52

Multiple Choice

One way to determine the validity of a test is to compare test scores to some measure of actual performance or standard of success. This is referred to as __________ validity.

• A)test-retest
• B)equivalent-forms
• C)content-construct
• D)criterion

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Definitions:

Target Markets

Specific groups of consumers identified as the intended recipients of a marketing strategy or campaign.

Build-up Method

A financial analysis tool used to estimate the value of a business by adding together its individual components' values.

Market Segmentation

The practice of dividing a broad target market into smaller groups with similar needs or characteristics to target each group more effectively.

Regression Analysis

A forecasting method that predicts future sales by finding a relationship between sales and one or more variables.