Rob Swears That He Cannot Talk "Without His Hands

question 205

Multiple Choice

Rob swears that he cannot talk "without his hands." Rob's animated use of his hands is an example of

• A) illustrators.
• B) indicators.
• C) artifacts.
• D) emblems.

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Definitions:

Brand's Coherence

The consistency and alignment of a brand's message, values, and identity across all touchpoints and experiences.

Connections To Culture

The ways in which a brand or product relates to, integrates with, or represents cultural values, norms, or themes.

Achieve Sincerity

The effort or process to genuinely convey honesty and authenticity in actions, communications, or brand representation.