According to Social Comparison Theory,a Major Motive for Joining Groups

question 14

Multiple Choice

According to social comparison theory,a major motive for joining groups is

• A) to reduce the actor-observer bias.
• B) a desire for self-evaluation.
• C) to utilize groupthink in solving problems common to all group members..
• D) a desire to influence and control others.

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and desires.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristic.

Total Market

The entire pool of potential customers for a product or service, encompassing all segments and demographics.

Identifiable Groups

Collections of individuals or entities that can be distinctly recognized based on certain characteristics or criteria.