Research on Persuasion Suggests That Attitude Change Is Encouraged When

question 295

Multiple Choice

Research on persuasion suggests that attitude change is encouraged when the communicator is

• A)likable.
• B)a novice on the topic.
• C)dissimilar to the audience in some respect.
• D)an authoritarian personality.

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Definitions:

Three-Component Model

A model in psychology that views attitude as having cognitive, affective, and behavioral components.

Attitudes

Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor, reflecting how individuals think, feel, and are inclined to act.

Information Integration Theory

The idea that a person’s attitude can be estimated by averaging across the positive and negative ratings of the object.

Cognitive Algebra

Approach to the study of impression formation that focuses on how people combine attributes that have valence into an overall positive or negative impression.