Once You've Made a Choice, It Can Be Irksome to Notice

question 399

Multiple Choice

Once you've made a choice, it can be irksome to notice something positive about a rejected alternative, such as noticing the shirt you rejected has nicer buttons that the shirt you did buy. Thus, to minimize this cognitive dissonance resulting from buyer's regret, you must

• A)use groupthink to rationalize your decision.
• B)develop a self-handicapping strategy regarding your rejected alternatives.
• C)use the defense mechanisms of projection and suppression.
• D)emphasize positive aspects of what you chose and downgrade the other alternatives.

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