Physically Attractive People Are Generally Assumed to Be More Intelligent

question 382

Multiple Choice

Physically attractive people are generally assumed to be more intelligent, warm, witty, and likeable. This is an example of

• A)social comparison.
• B)the halo effect.
• C)discrimination.
• D)the fundamental attribution error.

Grasp the AIDA model's stepwise process of attention, interest, desire, and action in marketing communications.

Recognize the cost and effectiveness of personal selling versus other IMC (Integrated Marketing Communications) methods.

Identify the effectiveness of advertising in creating product awareness and generating interest.

Understand the goal of marketing communication to relay the right message to the right audience through the appropriate media channels.

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Definitions:

Equally-Weighted Portfolio

An investment portfolio where each asset is allocated the same percentage of total investment capital.

Securities

Financial instruments that hold some type of monetary value, such as stocks, bonds, or options.

Factor Portfolios

Investment portfolios constructed to capture risk factors or sources of returns that are believed to explain the performance of securities.

Expected Return

The weighted average of all possible returns for a given investment, with weights being the probabilities of each outcome.