Which Type of Psychology Involves the Study of the Effects

question 23

Multiple Choice

Which type of psychology involves the study of the effects buildings have on behavior and the use of behavioral principles to design buildings?

• A)architectural
• B)space
• C)proxemic
• D)design

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Definitions:

Base Level

The standard or minimum level of performance, quality, or activity expected in a particular situation or for a specific metric.

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.